NEW PATIENT GROWTH GRANT
TERMS OF USE
physiotherapy.marketing
Last updated: 20 July 2026

1. Grant at a Glance
Grantor Communication Strategies Pty Ltd (ABN 58 645 999 882)
Grant Name The New Patient Growth Grant
Grant Value $33,950 (see clause 4 for component breakdown)
Grant Type Professional services — fully managed, no cash component
Grant Period 12 months from the Commencement Date
Eligible Applicants Australian-registered health clinics (see clause 3)
Minimum Ad Spend Required $1,500 per month (a total of $18,000 over the Grant Period), paid by the Recipient directly to advertising platforms (see clause 10)
Number of Recipients One (1) recipient per grant round
Governing Law Western Australia, AustraliaThe Grant is a private promotional program funded and operated by Communication Strategies Pty Ltd, a commercial marketing agency. It is not a government grant, charitable grant, or scholarship. The Grantor operates the Grant in part to promote its services to the Australian health clinic sector.2. Definitions
In these Terms and Conditions, the following words have the meanings given below:
Advertising Channels means the digital advertising platforms recommended by the Grantor from time to time for use in connection with the Grant Services, including Google Ads and any other platform specified by the Grantor.
Application means a completed submission by an Eligible Applicant via the Grant application form on the Grantor’s website.
Application Period means the period commencing on the Opening Date and closing at 11:59 PM AWST on the Closing Date.
AWST means Australian Western Standard Time (UTC+8).
Clinic means the health clinic identified in the Application.
Closing Date means the date published on the Grant application page, as may be amended by the Grantor in accordance with clause 11.
Commencement Date means the date agreed in writing between the Grantor and the Recipient for delivery of the Grant Services to commence.
Eligible Applicant means a person or entity that satisfies all eligibility requirements in clause 3.
Grant means the New Patient Growth Grant described in clause 4, awarded by the Grantor to the Recipient.
Grant Period means the 12-month period commencing on the Commencement Date.
Grant Services means the professional services comprising the Grant, as itemised in clause 4.
Grantor means Communication Strategies Pty Ltd (ABN 58 645 999 882).
Minimum Ad Spend means the minimum monthly advertising expenditure of $1,500 per month (or such other amount as agreed in writing between the Grantor and the Recipient) that the Recipient must maintain on the Advertising Channels as a condition of the Grant, as further described in clause 10.
Opening Date means the date on which the Application Period opens, as published on the Grant application page.
Privacy Act means the Privacy Act 1988 (Cth).
Privacy Policy means the Grantor’s privacy policy published on the Grantor’s website, as updated from time to time.
Recipient means the Eligible Applicant selected by the Grantor to receive the Grant.
Managed Ad Account means the advertising account created and operated by the Grantor within its advertising manager account to deliver the campaign management component of the Grant Services, as described in clause 10.3. The Managed Ad Account is and remains the Grantor’s account and intellectual property.
Selection Criteria means the criteria set out in clause 6 against which Applications are assessed.3. Eligibility
To be eligible to apply for the Grant, an applicant must, as at the Closing Date:
– operate a health clinic that is registered and lawfully operating in Australia;
– be the owner or principal operator of the Clinic, or be duly authorised in writing to apply on behalf of the Clinic;
– have a current Australian Business Number (ABN) or Australian Company Number (ACN);
– not be an employee, director, officer, contractor, or immediate family member of any employee or director of the Grantor;
– not be a competitor of the Grantor engaged in the provision of marketing, patient growth, or practice management services to health clinics;
– have the financial capacity to maintain the Minimum Ad Spend throughout the Grant Period (see clause 10); and
– agree to these Terms and Conditions by submitting an Application.
The Grantor reserves the right to require an applicant to provide documentary evidence of eligibility. An Application that does not satisfy all eligibility requirements will be disqualified.4. Grant Components and Value
The Grant comprises the following professional services, delivered to one Recipient at no cost during the Grant Period. The stated value of each component reflects the Grantor’s standard commercial rates as at the date of publication of these Terms and Conditions. The total Grant value is $33,950. The Minimum Ad Spend payable directly to the Advertising Channels by the Recipient is not included in the Grant value and is not payable to the Grantor.
# Grant Component Value (AUD)
1 New Patient Campaign Setup and Management (12 months, including monthly reporting and optimisation) $14,400
2 Onboarding and Account Setup $1,000
3 New Patient Growth Strategy Session (two-part: discovery and strategy) $1,500
4 Patient Value Maximisation Audit $1,250
5 Patient Conversion Maximisation Audit $1,500
6 Landing Page and Conversion Audit $1,500
7 Patient Booking Funnel Review $1,000
8 Competitor Landscape Analysis $750
9 Patient Acquisition Offer Design $1,500
10 Google Business Profile Optimisation $1,250
11 Google Maps Local Search Strategy $1,000
12 Google Review Growth Strategy $750
13 Patient Reactivation Campaign (delivered as a system the Recipient operates on its own patient data — see note below) $1,000
14 Referral Partner Outreach System $750
15 New Patient Tracking Dashboard $2,400
16 Quarterly Business Performance Reviews (three reviews) $2,400
Total Grant Value $33,950Monthly reporting. Monthly campaign performance reporting and optimisation are delivered as part of component 1. The three Quarterly Business Performance Reviews (component 16) are separate strategic reviews delivered in addition to that monthly reporting.
Patient data. Components 12, 13 and 14 are delivered as templates, sequences and systems that the Recipient operates on its own data. The Grantor does not collect, receive, or process identifiable information about the Clinic’s patients in delivering any Grant Service. See also the Privacy Policy.
The Grant has no cash value and is not transferable. No component of the Grant may be exchanged, assigned, or redeemed for cash or any alternative service.
5. Application Process
To apply for the Grant, an applicant must:
– complete all fields of the Application form on the Grantor’s website during the Application Period;
– answer all Application questions accurately and in good faith;
– submit the Application before 11:59 PM AWST on the Closing Date; and
– agree to these Terms and Conditions, including the Minimum Ad Spend obligation in clause 10, by submitting the Application.
Incomplete Applications, Applications containing false or misleading information, or Applications submitted outside the Application Period will not be considered. The Grantor accepts no responsibility for Applications not received due to technical failure, internet connectivity issues, or other circumstances outside the Grantor’s control.
Each Clinic may submit only one Application per grant round. Multiple Applications from the same Clinic will result in all Applications from that Clinic being disqualified.6. Selection
The Recipient will be selected by the Grantor on the basis of merit, having regard to the following criteria:
– the Clinic’s demonstrated need and readiness to benefit from the Grant Services;
– the quality, clarity, and specificity of the Application responses;
– the Clinic’s current patient acquisition position and identified obstacles to growth;
– the potential impact of the Grant Services on the Clinic and its patients; and
– the overall fit between the Clinic’s profile and the Grant Services offered.
The selection is entirely merit-based. There is no element of chance in the selection process. The Grantor’s selection decision is final, and no correspondence will be entered into regarding the outcome.
All applicants who satisfy the Selection Criteria and are otherwise eligible will be contacted personally regarding the outcome of their Application within five (5) business days of the Closing Date. For the avoidance of doubt, contact within this timeframe does not constitute selection as the Recipient.
The Grantor reserves the right not to award the Grant in any round if no Application of sufficient merit is received.7. Notification and Acceptance
The Recipient will be notified in writing by the Grantor following the selection decision. To accept the Grant, the Recipient must:
– confirm acceptance in writing within five (5) business days of the notification date;
– execute any service agreement required by the Grantor as a condition of delivery, which will include the Minimum Ad Spend commitment under clause 10;
– confirm in writing their acknowledgement of and agreement to the Minimum Ad Spend obligation; and
– provide any additional information reasonably required by the Grantor to commence delivery of the Grant Services.
If the Recipient does not accept the Grant within the required timeframe, or fails to satisfy any condition of acceptance, the Grantor may, at its absolute discretion, withdraw the Grant offer or select an alternative Recipient.8. Delivery of Grant Services
Subject to acceptance under clause 7 and the Recipient’s ongoing compliance with the Minimum Ad Spend obligation in clause 10, the Grantor will deliver the Grant Services over the Grant Period substantially in accordance with the scope set out in clause 4. The Grantor may, acting reasonably:
– adjust the timing, sequencing, or delivery method of any Grant Service component, provided the overall scope and value are maintained;
– substitute an equivalent service component where a listed component is not appropriate for the Recipient’s specific circumstances; and
– suspend delivery where the Recipient fails to cooperate reasonably with the delivery process, including failure to maintain the Minimum Ad Spend.
The Recipient acknowledges that the effectiveness of the Grant Services depends in part on the Recipient’s active cooperation, including providing access to relevant accounts, information, and personnel as reasonably required, and on the Recipient maintaining sufficient advertising expenditure on the Advertising Channels as required by clause 10.
The Grant Services are provided on a best-efforts basis. The Grantor does not warrant any specific outcome, including any particular level of new patient growth, as a result of the Grant Services.9. Recipient Obligations
By accepting the Grant, the Recipient agrees to:
– cooperate fully with the Grantor’s reasonable requirements for delivery of the Grant Services;
– maintain the Minimum Ad Spend on the Advertising Channels throughout the Grant Period in accordance with clause 10;
– provide accurate information and timely access to platforms, accounts, and materials as reasonably required;
– not engage a competing service provider for the same services covered by the Grant during the Grant Period without prior written consent from the Grantor;
– permit the Grantor to reference the Recipient’s participation in the Grant for marketing and promotional purposes, including use of the Clinic’s name, suburb, and specialty, unless the Recipient notifies the Grantor in writing at the time of acceptance that it objects to such use. The Recipient may withdraw this permission at any time on reasonable written notice, except in respect of materials already published; and
– provide honest feedback on the Grant Services when reasonably requested by the Grantor.

10. Minimum Advertising Spend10.1 Condition of Grant
The Recipient’s access to, and the Grantor’s obligation to deliver, the Grant Services is conditional on the Recipient maintaining the Minimum Ad Spend on the Advertising Channels throughout the Grant Period. The Minimum Ad Spend is a condition precedent to the commencement of delivery and a continuing condition of delivery throughout the Grant Period.10.2 Nature of the Minimum Ad Spend
The Minimum Ad Spend is payable by the Recipient directly to the relevant Advertising Channel operator (such as Google). It is not payable to the Grantor, does not form part of the Grant value, and does not constitute consideration paid to the Grantor for the Grant Services. The Grantor does not receive any commission, rebate, or other payment from any Advertising Channel operator calculated by reference to the Recipient’s advertising expenditure.10.3 Advertising Account Structure
The following applies to the advertising account used to deliver the campaign management component of the Grant Services:
– (a) To deliver the campaign management component of the Grant Services, the Grantor creates and operates a dedicated advertising account (the Managed Ad Account), established within and under the Grantor’s advertising manager account. The Managed Ad Account is used solely to run the Recipient’s campaigns and is kept separate from the accounts of the Grantor’s other clients by the Advertising Channel’s own account controls.
– (b) Billing for the Managed Ad Account is configured against the Recipient’s own payment method. The Advertising Channel operator charges the Minimum Ad Spend and all other advertising costs directly to the Recipient. Consistent with clause 10.2, the Grantor does not pay, receive, hold, or process the Recipient’s advertising funds, and the Grantor’s operation of the Managed Ad Account does not make the Grantor liable for those costs.
– (c) The Managed Ad Account is built, structured, and operated solely by the Grantor’s qualified personnel. Its management requires specialist expertise, and the Recipient is not granted operational or administrative access to it. This does not affect clause 10.3(b): the payment method attached to the Managed Ad Account remains the Recipient’s own and under the Recipient’s control, and the Advertising Channel operator continues to charge advertising costs directly to the Recipient.
– (d) The Managed Ad Account including its structure, configuration, campaign builds, keyword and negative-keyword frameworks, ad creative, bidding strategies, and the methodologies and know-how embodied in it is created using the Grantor’s proprietary systems and remains at all times the property, Confidential Information, and intellectual property of the Grantor. The Managed Ad Account is the means by which the Grantor delivers the campaign management component of the Grant Services; it is not a Grant Service component that transfers to the Recipient, and no title, licence, or continuing right in it passes to the Recipient. On expiry of the Grant Period, or on earlier termination or withdrawal, the Grantor’s obligation to run campaigns in the Managed Ad Account ceases and the Grantor retains the Managed Ad Account; the Recipient is not entitled to be assigned or transferred, or to retain access to, the Managed Ad Account. The Recipient will, on written request made within thirty (30) days after the end of the Grant Period, be provided with a report of the performance and conversion data attributable to its own campaigns during the Grant Period (such as advertising spend, leads generated, cost per acquisition, and booking outcomes), for the Recipient’s own records. For clarity, this clause applies to the Managed Ad Account only; the Recipient’s own Google Business Profile, website analytics, and other pre-existing accounts remain the Recipient’s.10.4 Amount and Channels
The Minimum Ad Spend is $1,500 per calendar month. The Grantor will specify the Advertising Channels on which the Minimum Ad Spend must be maintained, which may include Google Ads and other platforms, and may update those channels from time to time on reasonable notice to the Recipient where a change is warranted by campaign performance or platform availability.10.5 Verification
The Recipient must provide the Grantor with access to relevant advertising account dashboards or other reasonable evidence confirming that the Minimum Ad Spend is being maintained. The Grantor may request verification at any time during the Grant Period.10.6 Consequences of Breach
If the Recipient fails to maintain the Minimum Ad Spend in any calendar month, the Grantor may, at its election:
– suspend delivery of the Grant Services for the period of non-compliance, without any obligation to make up or extend delivery for the period of suspension;
– give the Recipient written notice requiring the Minimum Ad Spend to be reinstated within five (5) business days; and
– if non-compliance continues for more than 14 consecutive days following written notice, terminate the Grant with immediate effect.
Upon termination under this clause, the Grantor’s obligations to deliver the remaining Grant Services cease immediately. The Recipient is not entitled to any compensation, refund, or alternative service in respect of Grant Services not delivered as a consequence of termination under this clause.10.7 Acknowledgement
The Recipient acknowledges that: (a) the Minimum Ad Spend is essential to the effective delivery of the Grant Services and to achieving new patient growth outcomes; (b) the Grantor’s service commitments are calibrated on the basis that advertising spend on the Advertising Channels is maintained at or above the minimum level; and (c) the Grantor makes no warranty as to outcomes where the Minimum Ad Spend is not maintained.10.8 Recipient Withdrawal
The Recipient may withdraw from the Grant at any time by giving the Grantor thirty (30) days’ written notice. On expiry of the notice period: (a) the Grantor’s obligation to deliver the remaining Grant Services ceases; (b) the Recipient’s obligation to maintain the Minimum Ad Spend ceases; (c) the Managed Ad Account is dealt with in accordance with clause 10.3(d); and (d) neither party has any claim against the other in respect of Grant Services not delivered, except in respect of rights accrued before the withdrawal takes effect.11. Modifications and Cancellation
The Grantor reserves the right to:
– extend or vary the Application Period by publishing notice on the Grant application page;
– amend these Terms and Conditions at any time prior to the Closing Date, with any amendment published on the Grant application page, provided that an amendment made after Applications have opened must not materially disadvantage an Application already submitted; where it would, the Grantor will notify the affected applicant and give them an opportunity to amend or withdraw their Application;
– cancel or suspend the Grant at any time prior to notification of the Recipient, where circumstances outside the Grantor’s reasonable control make it impractical to proceed; and
– discontinue delivery of the Grant Services if the Recipient materially breaches any obligation under these Terms and Conditions or any associated service agreement (including the obligation in clause 10), having given the Recipient written notice and a reasonable opportunity to remedy the breach where clause 10.6 does not otherwise apply.
The Grantor will not be liable for any loss, cost, or damage arising from any cancellation, suspension, or modification made in accordance with this clause.12. Privacy
The Grantor collects personal information submitted in Applications for the purposes of administering the Grant, assessing Applications, notifying applicants of outcomes, and delivering the Grant Services. The Grantor handles all personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
Personal information collected through the Application process will not be disclosed to third parties except as required by law, as permitted under clause 9, or as necessary to administer the Grant. The Grantor may use contact information to follow up with applicants in connection with the Grant.
Further detail about how the Grantor collects, uses, discloses, and protects personal information, including how to access or correct personal information and how to make a privacy complaint, is set out in the Grantor’s Privacy Policy, available on the Grantor’s website. The Grantor will only send marketing communications to an applicant where the applicant has consented to receive them, and every commercial electronic message will include a functional unsubscribe facility as required by the Spam Act 2003 (Cth).
By submitting an Application, applicants consent to the collection and use of their personal information as described in this clause and in the Privacy Policy. Applicants may request access to or correction of their personal information by contacting the Grantor.13. Limitation of Liability
To the maximum extent permitted by law:
– the Grantor’s liability to any applicant or Recipient in connection with the Grant is limited to the cost of re-supplying the relevant Grant Service component;
– the Grantor excludes all liability for indirect, consequential, special, or economic loss arising in connection with the Grant, including loss of revenue, loss of profit, or loss of opportunity.
Nothing in these Terms and Conditions excludes, restricts, or modifies any right or remedy, or any guarantee, warranty, or other term or condition, implied or imposed by the Australian Consumer Law (being Schedule 2 to the Competition and Consumer Act 2010 (Cth)) that cannot lawfully be excluded or limited.14. Governing Law
These Terms and Conditions are governed by the laws of Western Australia, Australia. Each party irrevocably submits to the non-exclusive jurisdiction of the courts of Western Australia.15. General
Entire agreement. These Terms and Conditions, together with any associated service agreement executed with the Recipient, constitute the entire agreement between the Grantor and the Recipient in relation to the Grant.
Severability. If any provision of these Terms and Conditions is or becomes invalid, unenforceable, or illegal, it will be severed and the remaining provisions will continue in full force.
Waiver. A failure or delay by the Grantor to exercise any right under these Terms and Conditions does not constitute a waiver of that right.
No agency or partnership. Nothing in these Terms and Conditions creates an agency, partnership, joint venture, or employment relationship between the Grantor and any applicant or Recipient.
Force majeure. The Grantor will not be liable for failure or delay in performance caused by circumstances beyond its reasonable control, including acts of God, pandemic, government action, or systems failure.16. Contact
Enquiries regarding the Grant or these Terms and Conditions should be directed to:
Communication Strategies Pty Ltd
375 Bagot Road, Subiaco WA 6008
Email: [email protected]
Telephone: +61 406 230 081

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